Chief Marketing Officers commonly experience these challenges:

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Aligning Products and Services with Customers' Needs -- Our methods of capturing new product ideas, new product features and enhancements, ideas for new audiences, etc. are scattered and inaccessible.

Sales People out of Synch with Product Development -- Our sales people are selling products with features we aren't ready to deliver.

Our Contribution Isn't Evident -- We can't show executives what products and services are contributing the most to fulfilling our mission.