Needed: Alignment Up and Down the Chain

Before Whizible™ -- Senior VP for Marketing Carolyn always finds management team meetings contentious. Why? Because she always ends up in the middle between Sales and Software Engineering. Why? Sales people have again promised a customer something that doesn’t exist in order to get a big-ticket purchase order. Carolyn wonders about how this could happen in a “real” business such as a pizza restaurant. If they sold a pizza they couldn’t deliver to the table, they’d get shut down.

After Whizible™ -- Whizible Initiatives supports morale by helping to keep sales and product development in synch. Requirements of prospective customers don’t get lost because they go into a defined evaluation process. Sales people have visibility into the process and approvals.