Needed: Objective Decision Making

Before Whizible™ -- 'Recency Effect' is a term coined by Brad, who heads the strategy and marketing group. Often, when he presents an initiative for consideration, the decision makers are blinded by recent experience. If something didn't go well in a market, all similar initiatives are shot down regardless of their merit. In general also, personal opinions and prejudices prevail over sound business considerations.

After Whizible™ -- With the configurable checklists in Whizible for Initiatives, decision-making processes can be streamlined. Important items are given more weight than cosmetic benefits. A weighted average system of evaluating an initiative’s merit encourages objective decision making. Stakeholders and decision makers can record their observations, considerations and reasons for voting one way or the other. This provides a completed audit trail of why an initiative was approved.