Needed: Well-ordered Priorities

Before Whizible™ -- ABC Corp. gets requests and suggestions about how to improve its products from a variety of sources -- customer e-mails, help-desk people, usability reviews, marketing and sales people, development team members, published product reviews, board members, etc. ABC has product managers, each of whom uses a different method for tracking and prioritizing all these bits of feedback about the value they deliver (or don't deliver). So there's a lot of individual subjective judgment and personal preferences driving how we improve our products.

After Whizible™ -- Using Whizible Initiatives to manage new products, new features and product change requests, technology managers can use the Initiative Prioritization function to rank order initiatives relative to each other. Each initiative can also be assigned to a priority category -- e.g., High, Medium, Low or 1, 2, 3 or release ID. Priority category values are completely configurable to meet the specific needs and culture of the organization.

Whizible Initiatives provides a structured method of analyzing the benefits and costs of initiatives across the enterprise and creates a broader base of support through the approval process. Product managers can specify the approval workflow process for each initiative, ensuring that the key people in the company will engage in appropriate examination and justification before it's prioritized relative to the other existing and new initiatives.